5-Second Thoughts about… Innovation and marketing

Photo by Ramón Salinero on Unsplash

“Surely You’re Joking, Mr. Feynman!” by Richard P. Feynman, Ralph Leighton, Edward Hutchings, and Albert R. Hibbs

I learned there that innovation is a very difficult thing in the real world.

The Personal MBA by Josh Kaufman

The essence of effective marketing is discovering what people already want, then presenting your offer in a way that intersects with that preexisting Desire.